Stand Out at Your Next Trade Show with Matthew J Magic

Trade shows are one of the best opportunities for businesses to gain exposure, meet potential clients, and showcase their products or services. But with rows of stands competing for the attention of busy attendees, it can be difficult to stand out. That’s where hiring a professional magician like Matthew J Magic can transform your trade show presence from ordinary to exceptional.

With over 23 years of experience performing across the UK and internationally, Matthew specialises in close-up, interactive magic that attracts footfall, holds attention, and makes your brand the most talked-about on the show floor.

Attracting the Right Attention

Trade show attendees are constantly being pulled in different directions. Simply having a well-designed stand or free merchandise is no longer enough to guarantee interest. Matthew’s performances provide an instant draw. By using engaging, modern magic to stop people in their tracks, he ensures your stand becomes a natural point of curiosity and excitement.

Rather than pushing your product, Matthew’s approach is to entertain, break the ice, and make people feel welcome. Once he’s captured their attention, he transitions seamlessly to introducing your team, allowing your staff to begin conversations with visitors who are already relaxed, smiling and open to engagement.

Creating a Memorable Experience

Trade shows can feel like a blur for attendees, particularly at large venues like ExCeL or Olympia in London. Meeting after meeting and stand after stand tend to blend together. What sets successful exhibitors apart is the ability to create moments that are truly memorable.

Matthew incorporates your brand, messaging, and values into his magic in subtle, clever ways. Whether through branded props, customised tricks or simple conversation, he helps embed your business in the minds of those who visit. The result is not just a brief interaction, but a powerful experience that attendees associate with your company long after the event has ended.

A Measurable Return on Investment

Matthew doesn’t just perform—he helps drive tangible business outcomes. Increased footfall, warmer leads, and greater overall engagement all contribute to making your trade show appearance a success. In fact, he is so confident in the value he brings that he offers a simple guarantee: if he does not at least double your stand’s organic footfall, you do not pay his fee.

If you’re investing in a trade show, it makes sense to maximise that investment. Booking Matthew J Magic ensures your business stands out, your message is heard, and your team spends the day speaking to genuinely engaged prospects.